Choose a language:

What is a virtual waiting room?

A virtual waiting room is a cloud-based service for businesses to control surges in online traffic to their websites or mobile apps.

In high-demand situations, customers are redirected to a customizable waiting room and then throttled back to the website or app at a controlled rate.

The virtual waiting room keeps visitors informed with information on wait times and number of people ahead in the virtual line.

virtual waiting room video overview
virtual waiting room video overview
Ticketmaster logo waiting room
New Hampshire DoIT logo
Snipes logo
Rapha logo
Rakuten logo
London School of Economics logo

Virtual waiting room examples

  • Product drops & launches
  • Ticket onsales
  • Government registrations
  • Holiday season sales
  • University registrations

How do virtual waiting rooms work?

In high-demand situations, online visitors are redirected to a customizable waiting room using an HTTP 302 redirect and then throttled back to your website or app in a controlled, first-come-first-served order.

If you’re running a sale or registration that starts at a specific time, you can create a scheduled waiting room that will hold early visitors on a countdown page and then randomize them just like a raffle, giving everyone an equal chance. Visitors arriving afterwards are added to the end of the queue on a first-in-first-out basis.

Why use virtual waiting room software?

Orange bowling balls headed towards bowling pin

Online traffic can overwhelm your site or app


of IT outages are avoidable, say global IT decision makers, with usage spikes being the number two reason behind downtime


of enterprises report downtime costs of $300,000+ per hour


of global IT decision makers have experienced at least one outage in the past 3 years

It helps you deliver a fair online experience

Virtual waiting rooms provide fairness to online buyers with a first-in, first-out wait and malicious bot protection functionality. This provides the most fair and logical virtual wait to online customers seeking the same high-demand products or services.

green marbles in a line
green marble on top of green steps

It complements server scaling to keep your site online no matter the demand

Virtual waiting room systems accommodate major online traffic fluctuations as a complement to server scaling’s shortcomings. First, scaling up servers can be expensive relative to a virtual waiting room solution, especially if peaks are unpredictable and take place over several hours or days. Second, autoscaling takes time to spawn new servers, making it hard to deal with sudden spikes in traffic. Finally, stepping up hosting capacity doesn’t address 3rd party overload limits, like payment gateway systems that have thresholds of their own, fully independent of your website’s capacity.

"The huge server infrastructure mess was something we did not want to continue with. Nobody builds a website to handle hundreds of thousands of people just for a limited amount of time. Throughout the day it’s different, but having that major peak is insane. Queue-it is a great solution that saves the day and it works flawlessly."

Robert Williams, Digital Manager

Queue-it quote from Robert Williams, Digital Manager, SNIPES

How can you use a virtual waiting room?

Run hyped sales & high-demand registrations

Prevent early visitors from overwhelming your site and neutralize any advantage to arriving early. Companies like Ticketmaster, Disney, and Build-a-Bear capture customers on a countdown page and randomize them just like a raffle once the sale or registration starts. Customers who arrive later are added to the end of the line in a first-in-first-out order.

orderly queue of marbles ascending green steps
marbles on a red carpet

Control sales access to engage & grow your customer base

Gate your product with an invite-only waiting room that only your chosen customers can access. Every VIP customer is verified before entering the sale while you block bots, control traffic flow, and track shopper purchasing behavior.

Be prepared for traffic spikes 24/7

Use virtual waiting room software to manage traffic to your website or app 24/7 during predicted and unpredicted traffic surges. In these situations, the waiting room only activates when the preset website capacity threshold is exceeded.

green marbles in safety net

Learn to use virtual waiting room software like a pro

knowledge time


What we’ve learned from 150,000+ hours developing a virtual waiting room

Read more

Waiting rooms on different devices


Get a developer-friendly understanding of how Queue-it works

Read more

Queued display of oranges


The psychology of queuing revealed in 6 simple rules

Read more

Get the ultimate guide for how to choose your virtual waiting room