Onsales involve web traffic peaks that strain your infrastructure before they even start. Overloaded platforms can oversell tickets and payment processors can fail before visitors are able to buy. Bad bots unfairly scoop up tickets, compromising data security and customer trust. With artists, fans, and promoters invested in the outcome and competitors vying for your business, the stakes are high to deliver smooth onsales.
Leverage a virtual waiting room to deliver a consistent customer experience and satisfy a diverse set of stakeholders. Pre-queue functionality controls early interest in your onsale and neutralizes speedy bots. During the onsale, a fair first-in, first-out process creates a transparent customer experience. And with live traffic monitoring, you can set traffic levels that ensure payment and inventory systems run smoothly.
Your business will benefit from a virtual waiting room during:
- Update and inform fans on how their wait is progressing and how many tickets remain with real-time communication
- Ensure that fans are the ones obtaining tickets with bot and malicious user protection
- Easily provide a fan, artist, or event-oriented experience with custom queue pages
- Track and measure the demand of your onsale events through queue traffic analytics
