What is a virtual waiting room?

A virtual waiting room lets you sell confidently at your website’s maximum capacity without the fear of crashing from surges in demand. By managing traffic inflow, you deliver a smooth user experience as real visitors get fair access to your products and you block bad bots.

Virtual waiting room product showcase

How does a virtual waiting room work?

If visitors exceed your site or app's capacity, they're redirected to a branded waiting room using a standard HTTP 302 redirect. They're then throttled back in a first-come, first-served order using another HTTP 302 redirect, and get a security token validating they've been through the waiting room.

Why use a virtual waiting room?

Orange bowling balls headed towards bowling pin

Online traffic can overwhelm your site or app


of IT outages are avoidable, say global IT decision makers, with usage spikes being the number two reason behind downtime


of enterprises report downtime costs of $300,000+ per hour


of global IT decision makers have experienced at least one outage in the past 3 years

It helps you deliver a fair online experience

Virtual waiting rooms provide fairness to online buyers with a first-in, first-out wait and malicious bot protection functionality. This provides the most fair and logical virtual wait to online customers seeking the same high-demand products or services.

first in first out order of green blocks
red ball rolling down green steps

It complements server scaling to keep your site online no matter the demand

Virtual waiting room systems accommodate major online traffic fluctuations as a complement to server scaling’s shortcomings. First, scaling up servers can be expensive relative to a virtual waiting room solution, especially if peaks are unpredictable and take place over several hours or days. Second, autoscaling takes time to spawn new servers, making it hard to deal with sudden spikes in traffic. Finally, stepping up hosting capacity doesn’t address 3rd party overload limits, like payment gateway systems that have thresholds of their own, fully independent of your website’s capacity.


Prevent web traffic peaks from overloading your site

When can you use a virtual waiting room?

Product launches & releases
In-demand online ticket sales
Shopping holidays like Black Friday
Influencer & email marketing campaigns
Government applications
University admissions

The huge server infrastructure mess was something we did not want to continue with. Nobody builds a website to handle hundreds of thousands of people just for a limited amount of time. Throughout the day it’s different, but having that major peak is insane. Queue-it is a great solution that saves the day and it works flawlessly.

Robert Williams, Digital Manager, SNIPES

Queue-it quote from Robert Williams, Digital Manager, SNIPES

How can you use a virtual waiting room?

24/7 protection

Use a virtual waiting room to protect your website or app 24/7 during predicted and unpredicted traffic surges. In these situations, the waiting room only activates when the preset website capacity threshold is exceeded.

green ball in safety net
orderly queue ascending gray steps

Fair protection

Use a virtual waiting room for a specific high-interest sale or implement the waiting room at the page-level where you expect a bottleneck (e.g. checkout), allowing other customers to continue browsing your website.

Targeted protection

Use a virtual waiting room with a ‘pre-queue’ before a high-interest online sale. Users accessing the sale before the launch time will be allotted a randomized queue number once the sale begins, providing a fair chance for everyone to get the desired item(s).

queuing bottleneck with green bowling pins

Run your sales confidently with a virtual waiting room