Kino and its integrated systems can handle 500-1,000 users at the same time without issue. But during highly-anticipated presales, Kino experiences a more than tenfold increase. It was operation-critical for Kino to stay online if it was to maintain the trust and business of its partner movie theaters. At first, Kino tried to scale up its servers. The upscaling could double the website’s traffic capacity, but the peaks were still exponentially higher than it could handle. Moreover, server scaling would be irrelevant if Kino’s integrated payment and ticketing systems didn’t also scale up their infrastructure. End-users would just experience a downtime later during checkout.