These are some of the dilemmas that ecommerce businesses or consultancies have on a regular basis. Aside from these, from a technical perspective, they also need to integrate all their digital solutions, like customer relationship management systems, personalization extensions or other integrated platforms to seamlessly and simultaneously run their online business.
During busy campaign days, there are basic expectations, not necessarily related to a specific product sale that also need to be met. For example, keeping webshops online, during high traffic events.
In the past, many ecommerce and consultancy companies, turned to server scaling when they suffered from outage problems, without really understanding the difference between what server scaling provides and what transactional operations on a website require. Server scaling can work well for static content, such as images on a website, making it run faster and smoother. But it’s a different story if the website depends on transactional functions.
This is where a virtual waiting room comes in. During campaigns that attract unprecedented online attention, a virtual waiting room will control website traffic peaks and maintain performance at all times, by offloading visitors to an online waiting queue environment, while taking care of all the database bottlenecks.
How a virtual waiting room improves an ecommerce platform functionality
SupportDesk, an ecommerce consultancy company that provides professional support for Magento webshops, has integrated a virtual waiting room system with the Magento ecommerce platform, to control website overload during extreme traffic peaks, for one of their retail footwear customers, Patta.
The need for a virtual waiting room was discovered during one of Patta’s key product launches, that was characterized by a limited stock and enormous popularity. The exclusivity of the released products combined with the social media campaigns and release announcements brought a considerable amount of traffic to their Magento ecommerce platform and their servers.
As a solution to the overload situation, SupportDesk integrated Queue-it’s virtual waiting room with Patta’s Magento ecommerce platform.