What is a virtual queue?

A virtual queue—also known as an online queue, digital queue, digital line, or virtual line— is a queue of website or app visitors that exists within a virtual waiting room. Website managers place visitors in virtual queues to control the flow of visitors arriving at a web page or set of web pages. For example, visitors to an online ticket vendor can be placed in a virtual queue when visit any page on the website, or only when they click to buy tickets for a specific event.

Managing website traffic with a virtual queue lets website managers protect performance bottlenecks, avoid website failure, and treat customers fairly with a first-come, first-served line.

Queue-it's virtual queue page
How Queue-it's virtual queue works
How Queue-it's virtual queue works

How does a virtual queue work?

A virtual queue in Queue-it's virtual waiting room is a waiting page that is inserted between two web pages. Visitors who exceed your capacity are offloaded to the virtual queue, which means they don’t take up bandwidth on your infrastructure. At the throughput rate you configure, Queue-it then redirects the visitors who waited in line back to your website in a fair, first-in-first-out order.

What is the user experience like?


If you’re running a timed sale, the pre-queue countdown page captures early visitors and neutralizes bad bots’ speed advantage. During the sale, customers access your site in a transparent and fair first-come, first-served order.

Jumble of progress bar pieces followed by an ordered line
Virtual queue page with email reminder & real-time communication functions in focus


Psychological studies show that how people feel when they wait in line matters far more than how long they wait. The queue page shows individualized wait information and real-time messages to keep visitors informed and gives visitors the option to receive an email when it’s their turn in line.


To give visitors a seamless journey from queue to checkout, you can customize your visitors’ visual experience by incorporating your brand’s identity into the queue page. Let the images, font, and language all match your brand. With your customizable queue page, you can promote future events, upsell additional products, and embed videos or games as your audience waits to enter your website.

Carousel of virtual queue pages

Since implementing Queue-it to our digital platforms, we can successfully hold our large-scale digital events without the risk of failure. The Queue-it integration was very simple, and the entire experience worked seamlessly with our native app. The consumer experience was uninterrupted from queue to checkout!

Laura Poatsy, Mobile Experience Supervisor, Lilly Pulitzer

Laura Poatsy, Mobile Experience Supervisor, Lilly Pulitzer

Why use a virtual queue?

No business owner likes a website crash. A slow or down site or app means lost sales, damaged brand reputation, and high resource costs. When traffic surges suddenly it overwhelms even the world's biggest business. Websites and apps are built with assumptions of how much traffic they normally handle. And making a site scalable on demand is technically challenging and can prove costly.

A virtual queue it a website traffic management solution that gives you full control over the inflow, volume, and pace of visitors to your website. This lets you keep traffic levels where your site performs best and deliver the experience your visitors expect.

Green bowling balls ahead of a green bowling pin

Want to run successful sales whatever the demand?