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Queue-it & Akamai: Introducing Hype Event Protection

Queue-it & Akamai: Introducing Hype Event Protection

High-demand sales and limited-ticket events are exciting, until bots swoop in and steal the show. They move faster than humans, overwhelm queues, and erode customer trust. That’s where Hype Event Protection (HEP) comes in.

Built by Queue-it and Akamai, Hype Event Protection is a new joint solution designed specifically for bot-heavy hype events. By combining Queue-it’s virtual waiting room with Akamai’s advanced bot mitigation, HEP gives you control over traffic, protecting shopper experiences, keeping infrastructure stable, and reducing the burden on your team.

In this session, Queue-it’s Distinguished Product Architect Martin Larsen, Akamai’s Principal Solutions Engineer Ilia Bromberg, and Queue-it’s Key Account Director Jared Herman share the first look at Hype Event Protection—showing how it helps you put customers, not bots, at the front of the line.

What you'll discover:

  • How Queue-it & Akamai join forces to stop bots before they disrupt your events
  • What Hype Event Protection is and the key challenges it’s built to solve
  • The operational and customer experience benefits of implementing HEP
  • A real-world example showcasing HEP in action
Martin Larsen

Martin Larsen, Distinguished Product Architect, Queue-it

Ilia Bromberg, Principal Solutions Engineer, Akamai

Ilia Bromberg, Principal Solutions Engineer, Akamai

Jared Herman, Key Account Director, Queue-it

Jared Herman, Key Account Director, Queue-it

Dive deeper into how Hype Event Protection keeps high-demand sales fair