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HYPE EVENT PROTECTION

Combine Akamai Bot Manager & Queue-it to stop bots at scale

Ensure fairer, faster sales by combining Queue-it's traffic control & Akamai's sophisticated AI-powered bot protection

Bot traffic blocking

Targeted bot protection, tailored for peak traffic

Standard bot mitigation


Speedy bots outpace detection 
Blocked bots quickly retool
Customers get long waits & lower odds
Separate tools fail to work effectively together

Hype Event Protection


Expand detection for better accuracy
Hide detection to prevent retooling
Ensure fairer sales with shorter waits
Akamai & Queue-it work in unison to stop bots

AI-powered bot detection built into your waiting room

  • Add Akamai Bot Manager to your Queue-it waiting room to leverage high-accuracy bot detection powered by machine learning
  • Overcome bots' speed advantages with Queue-it's traffic control, giving Akamai Bot Manager more time & telemetry to identify bad actors
  • Layer your defenses by combining Queue-it's suite of bots & abuse features with Akamai Bot Manager's AI-powered bot classification

Hide detection until it's too late

  • Keep detection invisible to prevent re-tooling and increase botters' compute resources
  • Trigger mitigation only once the sale opens, after visitors are randomized and assigned a spot in queue
  • Choose to hard block bots or force them to rejoin at the back of the first-in-first-out queue, behind genuine customers who arrived on time for the sale

Run faster, fairer hype events

  • Protect your reputation by ensuring real customers have a fair shot at securing limited-inventory tickets, products, or services
  • Deliver smoother, shorter waits with multi-layered bot mitigation that eliminates bot bloat in the queue and preserves performance
  • Combine Akamai's AI insights with Queue‑it’s fairness and mitigation mechanisms for best‑practice protection

"Hype Event Protection helped us put more tickets in the hands of real fans, giving them a fairer, faster onsale experience."

Paul Cosgriff, Global Head of Technical Operations, Ticketek

Ticketek Logo

Fairer, shorter waits for 10+ million humans

394+

Hype Event Protected
events run

64%

Average reduction in traffic
load to website

27M+

Of traffic identified
as bots & blocked

81%

Average improvement in ratio of
humans to suspicious traffic

16x

Average improvement in
chances for humans

8M+

Bots blocked during one set
of artist tour onsales

* Based on an analysis of Hype Event Protected events run in 2026.

How Hype Event Protection works

Hype Event Protection flow

GET A HYPE EVENT PROTECTION DEMO

Run high-heat sales without getting burned