Example: There are many ways to do this including: using a CDN, toggling features, running load tests.
Considerations: A higher performing website is always beneficial. But these tactics focus on better handling website traffic that has already arrived, not managing how traffic enters the website.
Example: Business owners could configure their CDN to serve a generic error page if the server response times out.
Consideration: This would effectively block access to the website for newcomers. However, the visitor gets no transparent information on when he or she will have access to the site.
Example: Marketing can send emails in batches instead of to an entire email list
Consideration: This would help avoid a massive traffic spike but does not control visitors coming from other sources.
Example: A virtual waiting room is the quintessential website traffic management solution
Consideration: Waiting in line is not anyone’s favorite thing to do, but a virtual waiting room keeps visitor levels below where the website slows and crashes. Visitors exceeding the thresholds are offloaded to an online queue until the website can handle them. The online queue keeps users informed with information on wait times and number of people ahead in the virtual line.