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Run online sales & registrations confidently, no matter the demand

A online queue system (also known as a virtual waiting room or virtual queue system) is a powerful tool to control your online traffic and treat site visitors fairly.

But is virtual queue management the right solution for you? And what should you be looking for? Get a free guide that includes 9 common use cases, 15 key questions, and an actionable 10-point checklist.

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What is an online queue system?

how the online queue system works
how the online queue system works

An online queue system controls website and app traffic surges by offloading visitors to an online queue. By managing the flow of web traffic, you can protect against failure along the whole customer journey and keep your site or app available 24/7, no matter the demand. A virtual queing system enables your organization to keep its systems online and visitors informed, capturing key sales and online activity on your most business-critical days.

How do online queues work?

With a virtual queue system, when online visitors go beyond your website capacity, they're offloaded to a customizable online queue and then throttled back to your website or app in a controlled first-come, first-served order.

Flowing visitors to your website or mobile app in a first-in, first-out order makes the online queuing process fair and transparent to each visitor. While waiting in the virtual queue, you can inform your visitors of their number in line, expected waiting time, expected arrival time on the website, and send messages in real-time.

Why use an online queue management system?

Orange bowling balls headed towards bowling pin

Online traffic can overwhelm your site or app


of IT outages are avoidable, say global IT decision makers, with usage spikes being the number two reason behind downtime


of enterprises need over an hour to fix a website


of enterprises report downtime costs of $300,000+ per hour

Online queuing helps you stay online no matter the demand

When running your biggest sales, the price for website failure is high. You need to get them right.

Virtual queue management gives you control over online traffic peaks that threaten to crash your site. Placing visitors in a first-in, first-out online queue keeps your website performing its best when it matters most.

Queue-it's online queue system
Pile of green progress bar icons to an ordered queue

You achieve online fairness

There are several unfair and clunky ways to deal with heavy online traffic. But with online queue management system software, you can ensure a positive customer experience to uphold your brand image. Customers access your website in a fair, first-in-first-out order.

Looking for bot and abuse protection? Online queues are an integral tool, with built-in bot filters that neutralize bad bots’ speed and volume advantage. You ensure your products or tickets end up in the hands of true customers and fans.

You deliver a seamless customer journey

Virtual queuing systems let you control your visitors’ visual experience by incorporating your brand’s identity into the queue page. With your customizable queue page, you can promote future sales, upsell additional products or experiences, and embed videos or games as your audience waits to enter your website. You give your customers a seamless journey from queue to checkout.

Customizable online queue page

When can you use an online queue system?

In-demand online ticket sales
Product launches & releases
Big marketing campaigns like a Super Bowl ad
Shopping holidays like Black Friday
University admissions
Government applications

"Queue-it is a game-changer in terms of what it helps us accomplish: launching massive traffic events with zero disruption or confusion in the *branded* user experience. It speaks for itself."

Alex Wakim, Director of Business Operations & Development

Read the full story

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What are some business benefits of an online queue system?

Capture sales otherwise lost to downtime

Lost sales are a huge opportunity cost of website crashes. Becoming a victim of your own success can be devastating and demoralizing after all the hard work you put into planning your sale.

A crashed website where no visitors can shop is far worse than a queued website where some visitors can shop. Virtual queue management solutions keep your site online to ensure you capture every sale. 

traffic spikes and money
loved product

Protect your brand reputation

79% of visitors who face poor website performance won't return to your site to buy. Serving a sub-par online experience can lose you customers well into the future, which is especially harmful if your business operates on a subscription model.

If traffic levels mean your visitors see the queue, an virtual queue system taps into queue psychology to keep your customers in line and give them a positive experience. With real-time communication, displayed wait time, email notifications, customizable queue pages, and a first-in-first-out process you give your customers a clear, engaging, finite, and fair wait.

Boost conversion rates among customers who wait

It’s true that with a virtual queuing solution not all visitors wanting to access your site will be able to. But remember, the alternative is that your website crashes and no one can access it.

Customers who wait will be most driven to buy, raising your conversion rates. Web queue systems show visitors how popular a product is. By being provided a queue number and other wait information, visitors know and see that what they are waiting for is also valuable to others.

magic touch conversion rate

Get the ultimate guide for how to choose your online queue system