Queue-it Launches Japan Office to Strengthen Support in the Growth Market

Tokyo, Japan & Copenhagen, Denmark — Nov 20, 2025 — Queue-it, the leading provider of virtual waiting room services, has officially opened a Japanese office in Nihonbashi, Tokyo. The move strengthens Queue-it’s commitment to the Japanese market, providing businesses with local support to ensure stable operations and superior customer experiences during high-traffic online events.

To commemorate the opening, Queue-it hosted a launch event, inviting customers, prospects, and partner companies from industries including retail, ticketing, aviation, and finance. The event featured a keynote speech, global and Japanese use case presentations, a panel discussion with SB Payment Service Inc., and a networking dinner.

At the start of the event, Jesper Essendrop, CEO of Queue-it, shared the company’s origins—how the founders conceived the idea for Queue-it from a queue system in a Danish bakery—and its evolution into a global SaaS leader. 

“Today, Queue-it delivers virtual waiting room services to more than 30 billion end-users annually across 172 countries. The opening of our Japan office is made possible entirely thanks to our customers’ continued trust and support. Building on this new foundation, we aim to further strengthen our customer support and, together with our trusted partners, drive innovation,” said Essendrop.

"For over five years, we have been dedicated to supporting our Japanese customers. Japan presents significant demand in areas such as entertainment, ecommerce, and ticketing, while rapid digitalization is also underway in public and financial services. We are committed to helping businesses in these sectors deliver better digital experiences,” he added.

Following the keynote, Maoko Tokunaga, Account Executive at Queue-it, presented case studies from both global and Japanese markets. She highlighted how Queue-it helps brands to ensure constant system availability regardless of demand, block bots and malicious users to maintain a fair sales process, and engage users waiting in line.

In a lively panel session, Daichi Kimura of SB Payment Service Inc. and Haruho Yamaguchi, Customer Success Manager at Queue-it, discussed the challenges of managing traffic surges in the payment industry.

Kimura described the complexities his team faced, including unpredictable traffic spikes, the limitations of load balancers, and the impracticality of simply scaling infrastructure. Implementing Queue-it’s virtual waiting room allowed them to:

• Handle over five times the usual system capacity without additional infrastructure
• Protect the user experience, turning waiting times into engaging moments
• Maintain stable operations across multiple merchants simultaneously

He emphasized that Queue-it not only safeguarded the system but also shifted the team’s approach to traffic management, demonstrating that controlled waiting can enhance the user experience. Audience engagement during the Q&A reflected the session’s relevance and impact.

The event concluded with a networking dinner, where attendees exchanged insights and experiences. Feedback highlighted the value of sharing practical solutions to high-traffic challenges:

“It was inspiring to hear genuine, passionate stories from companies preparing for high-traffic events to protect customer experience. It made me more aware of what my own company still needs to work on,” one attendee shared. 

“Hearing how others face the similar traffic surge challenges and how they tackle these in creative ways was incredibly helpful,” noted another.

Queue-it Japan Office Address

7F Wakasu Building

3-3-6 Nihonbashi-honmachi, Chuo-ku, Tokyo 103-0023, Japan

About Queue-it

Queue-it is a global leader in virtual waiting-room services. Over 1,000 organizations around the world rely on Queue-it to ensure stable system operations during peak traffic, and to build and strengthen trust between brands and their customers. Queue-it helps solve issues that commonly arise during access surges—such as fraudulent bot traffic and overselling. Serving more than 30 billion visitors per year, Queue-it’s clients span government agencies, retailers, ticketing companies and financial institutions. The company is headquartered in Denmark and has offices in Japan, the U.S., Australia and South Korea. For more information, visit https://queue-it.com/ or follow Queue-it on LinkedIn.

Contacts:

Megumi Arita

Regional Marketing Manager, Queue-it

mear@queue-it.com