Customers understand the inherent fairness of a first-come, first-served system. By assigning a unique queue id, users cannot cut the line or use bots to get ahead of those who have been waiting.
Queue-it’s virtual waiting room differs from other solutions by treating your website visitors as unique users. Other solutions, like those provided by CDNs, handle traffic by page requests, and don’t assign unique ids to visitors. With those solutions, your customers cannot be placed in order and are instead placed in randomized waiting rooms without expected wait time or number of users ahead in line.
Research shows that the experience of waiting is more important than the actual time spent waiting. When the wait seems unfair, visitors can take their frustrations to social media, harming your brand reputation. By adhering to a fair first-in, first-out principle and keeping users informed about their progress, Queue-it provides a positive waiting experience.
During high traffic times, the customers willing to wait in a queue for a specific purchase are more likely to complete that purchase after waiting. This results in much higher conversion rates than your average business day.