It turned out that Easho was right to worry about a traffic surge. In the first minutes after the influencer added the link to her story there were over 1,500 simultaneous users queued up to buy Easho’s products. Over 54,000 shoppers ended up entering the queue throughout the four-hour duration of the sale.
Easho found that the hype created by the queue page, amplified on Instagram and other social media, added to the whole allure and publicity of the collaboration. And it provided key social proof for others to join in.
Overall, Queue-it created the stable, positive customer experience that Easho was so keen on providing to its customers, allowing it to cement its brand as a go-to destination for bulk home goods shopping.