DeinDeal’s biggest concern was the user experience on their Magento-based ecommerce website during traffic surges. Notably, DeinDeal had a designated ‘Wow Week’ that attracted unprecedented popularity due to the big discounts offered and promotion surrounding the event. They needed a solution to preserve the user journey through many use cases. Although Magento is highly scalable, the platform has capacity limits of its own. Scaling up was not a viable solution because of the unpredictable, temporary traffic load. it was both costly and did not react as fast as traffic was surging on their website.