Unsurprisingly, the project was very popular with Burner fans due to the iconic nature of the bike and owning a unique piece of history. The demand was huge and required some meticulous planning to make sure their website coped with the huge spike in traffic.
Functioning as a third-party service on the Raleigh website, Queue-it’s virtual waiting room was introduced for the morning of the sale day. Working as a virtual waiting room, if users logged in to the site before 8:30am then their position in the queue would be randomized. If users visited the site after 8:30am, they were placed at the back of the queue. The use of the Queue-it application, helped Raleigh control of the website overload during the extreme traffic peak by letting a fixed number of users through to the site.
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