89 Cyber Monday statistics every retailer needs to know in 2023
Discover the latest Cyber Monday statistics and trends you need to know to prepare for online retail’s biggest shopping holiday. Uncover Cyber Monday sales volumes, consumer trends, retail marketing strategies, the hottest product categories, and more.
Invented in 2005 by Ellen Davis of the National Retail Federation, Cyber Monday has skyrocketed in popularity, fast becoming the biggest day shopping day of the year for online retailers.
But just how big is Cyber Monday? Will it ever outgrow its older sibling Black Friday? What are online retailers doing to ensure successful sales? And how is Cyber Monday—and the whole holiday season shopping period—changing?
The answers to these questions can be tough to find. So we’ve scoured the web for you and gathered 89 of the most insightful and crazy Cyber Monday statistics that show just how important Cyber Monday is for online retailers.
Discover the marketing techniques driving ecommerce sales, the changes in consumer behavior, the top product categories, and the raw traffic numbers online retailers are experiencing.
Table of contents
- Cyber Monday sales volume
- Cyber Monday shopper statistics
- Cyber Monday consumer spending statistics
- Cyber Monday online traffic statistics
- Cyber Monday mobile shopping statistics
- Cyber Monday consumer trends
- Cyber Monday global statistics
- Cyber Monday retail trends
- Cyber Monday marketing trends
- Cyber Monday top product categories
- Definitions & sources
1. Cyber Monday online sales globally reached $46.2 billion in 2022.
2. Cyber Monday total U.S. retail sales grew 9.7% YoY.
3. Cyber Monday in-store retail sales increased 9.2% YoY in the U.S.
4. Cyber Monday ecommerce sales increased 10.9% YoY in the U.S (according to Mastercard).
5. Cyber Monday ecommerce sales grew 8% YoY in the U.S., reaching $11.3 billion (according to Adobe).
6. Consumers spent $1.14 trillion online globally across the Holiday Season.
7. In the U.S., consumers spent $270 billion online across the Holiday Season.
8. In the U.S., online sales grew 9% YoY to $68 billion across Cyber Week.
U.S. ecommerce sales on Cyber Monday increased almost 11% YoY
9. Holiday Season growth for online retail was 2.5% in 2022—the smallest it’s been in several years.
10. Total online spend from Nov-Dec 2022 reached $211.7 billion in the U.S.
11. 47% ($99.3B) of spending came from smartphones.
12. 38 out of the 61 days of November and December 2022 exceeded $3 billion in sales in the U.S., the same as in 2021.
13. Online sales across Cyber Week grew 2% YoY, reaching $281 billion globally
14. Cyber Week sales volume grew slightly more than the rest of the season, with 4.1% YoY growth in the U.S.
15. Cyber Week sales represent 16.7% of the entire season’s revenue, with $35.3 billion in sales in the U.S.
16. This is a 16.5% decline from 2019, when Cyber Week sales made up 20% of all Holiday Season sales in the U.S.
17. Black Friday saw the weakest sales growth across the five days of Cyber Week, with a 2.3% YoY increase to $9.1 billion in the U.S.
18. Thanksgiving online sales grew 2.9% YoY in the U.S., reaching $5.3 billion in sales.
19. Cyber Monday saw 77 million U.S. online shoppers, in line with 2021 levels.
20. A record 196.7 million Americans shopped in-store and online during Cyber Week, a 9.8% increase YoY.
21. 76% of U.S. consumers say they shopped during Cyber Week 2022, up from 70% in 2021.
22. Cyber Week brick-and-mortar foot traffic grew 17% YoY in the U.S. in 2022, reaching 122.7 million.
23. Ecommerce traffic also grew slightly with a 2% YoY increase to reach 130.2 million U.S. online shoppers.
24. 80% of U.S. consumers expected to shop during Cyber Week 2022, up from 71% in 2021.
25. 77% of the 66.5 million U.S. Saturday in-store shoppers indicated they shopped specifically for Small Business Saturday.
26. The top destinations for 2022 Cyber Week shoppers in the U.S. were:
- Online (42%)
- Department stores (42%)
- Grocery stores and supermarkets (40%)
- Clothing and accessories stores (36%)
- Discount stores (32%)
27. Consumers spent an average of $325.44 on holiday-related purchases over the course of Cyber Week, up 8% from $301.27 in 2021.
28. The expected average spend In 2022 was highest on Cyber Monday, at $218, compared to $205 on Black Friday, and $193 on Prime Day.
29. 56% of people shopping on Cyber Monday 2022 planned to shop for holiday gifts, up from 48% in 2021.
30. 70% of the average 2022 Cyber Week spend in the U.S. was directed specifically towards gifts.
31. 90% of U.S. Cyber Week shoppers felt the 2022 deals were the same or better than in 2021.
32. By the end of October 2022, U.S. consumers had spent 23% of their holiday budgets, on average.
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33. Holiday Season online retail traffic declined 7% YoY in 2022.
34. The average day across the Holiday Season period sees traffic 1.5x that of a regular September or October day.
35. The first 7 days of November saw online traffic 47% higher in 2022 than 2021.
36. The 7 days prior to Cyber Week saw traffic decline 23% YoY.
37. Just over a quarter (26%) of all November web visits occurred across Cyber Week, down from 29% in 2021.
38. Cyber Week traffic declined 13% YoY.
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39. Here’s the Cyber Five YoY traffic change breakdown for 2022 (vs. 2021):
- Thanksgiving: -8.4%
- Black Friday: -10%
- Small Business Saturday: -15.8%
- Cyber Sunday: -14.5%
- Cyber Monday: -17.3%
40. Cyber Monday traffic was 2.5x that of a normal October day in 2022.
41. 53% of all Cyber Week traffic came from mobile in 2022.
42. Bots and data center traffic accounts for 23% of all Cyber Week web traffic:
- 17% came from data centers
- 6% came from bots
43. Cyber Monday was the biggest day of the Holiday Season for data center traffic, with 21% of all Cyber Monday traffic coming from data centers.
44. A record 59% of Cyber Monday shoppers used a mobile device, up from 52% in 2021.
45. Mobile shopping spikes on key holidays, with 60% of revenue coming from mobile purchases on Christmas day.
46. 47% of all U.S. holiday season online sales came from mobile in 2022—up from 43% in 2021.
47. During Cyber Week, 51% of all sales came from mobile—up from 46% in 2021.
48. 76% of all Cyber Week ecommerce traffic came from mobile devices in 2022.
49. 19% of U.S. consumers said they’d shop Prime Day, Black Friday, and Cyber Monday in 2022.
50. The rate of cart abandonment dropped 5% globally during Cyber Week 2022 compared to the previous three weeks as consumers took advantage of big discounts.
51. 13% of all orders purchased during the holiday season were returned in 2022.
52. The 1.39 billion holiday season returns represents a 63% YoY increase in 2022.
Holiday season returns increased 63% YoY
53. Returns spiked in the six days following Christmas, with 16% of all orders returned during that week—a 5% increase YoY.
54. 48% of U.S. Cyber Week shoppers planned to use credit cards for purchases in 2022, up from 35% in 2021.
55. On average, U.S. consumers say that they are 47% finished with their holiday shopping by the end of Cyber Week.
56. 56% of U.S. consumers said they took advantage of early deals before Thanksgiving in 2022.
57. 24% made these purchases before Nov. 16 2022.
58. And 36% shopped in the week leading up to Thanksgiving in 2022.
59. 68% of U.S. holiday shoppers started shopping before the end of October in 2022.
60. Cyber Monday sales in Brazil totaled 737 million Brazilian reals ($153M U.S. dollars) in 2022, representing a 12% YoY fall.
61. Cyber Monday ecommerce sales in Colombia reached 101 billion Colombian pesos ($25M U.S. dollars) in 2022, a 20% YoY increase.
62. 21% of Canadian consumers planned to shop on Cyber Monday in 2022 (down from 35% in 2021), and 18% on Boxing Day (down from 34%).
63. 43% of global consumers planned to take advantage of Black Friday and Cyber Monday sales when shopping for the holiday season, according to a survey of 17 countries—Sweden, Norway, and the Netherlands were the least likely to participate in Cyber Week sales.
64. Men in the U.K planned to spend £205 ($260) across Cyber Five in 2022, compared to £174 ($221) for women.
65. 40% of Gen Z Italian consumers said they’d shop Cyber Week sales, compared to just 11% for Baby Boomers.
66. Buy-online-pick-up-in-store (BOPIS) grew 9% globally across Cyber Five 2022 compared to the first three weeks of November.
67. Among retailers who offered BOPIS, 21% of all orders used this fulfillment method—down slightly from 23% in 2021.
68. Retailers in the U.S. that offered BOPIS grew online revenue by 38% more than those without this creative fulfillment option throughout Cyber Week.
69. BOPIS orders peaked from December 22 to 23, representing 42% of all orders (among participating retailers) in the U.S.
70. Use of Buy Now Pay Later (BNPL) services across Cyber Week grew 5% in 2022.
71. But the average order value of BNPL orders in the U.S. shrunk by 5%—indicating shoppers financed lower-priced goods this year compared to 2021.
71. BNPL as a share of total revenue across the holiday season grew 9.2% YoY in the U.S.
73. Use of BNPL peaked the week before Christmas at 7% of all orders.
74. The top three reasons consumers say they use BNPL for holiday season purchases are:
- Freeing up more cash
- Purchasing items they couldn’t normally afford
- Purchasing large-ticket items
75. Consumers were 15% more likely to encounter “out of stock” messages in 2022 than in 2021.
76. Discount rates spiked above pre-pandemic levels during Cyber Week 2022, with discounts averaging 27% globally and 30% in the U.S.
77. The top discount categories globally during Cyber Week were:
- General Apparel (34%)
- Makeup and Skincare (32%)
- Luxury Handbags and Apparel (26%)
78. Across the entire holiday season, discounts averaged 21%—a 10.5% increase YoY
79. Discounts by category in 2022 (compared with 2021):
- Toys: 34% (vs. 19% in 2021)
- Electronics: 25% (vs. 8%)
- Computers: 20% (vs. 10%)
- Apparel: 19% (vs. 13%)
- Televisions: 17% (vs. 11%)
- Appliances: 15% (vs. 4%)
- Sporting goods: 10% (vs. 6%)
- Furniture: 8% (vs. 2%)
80. In the U.S. in 2022, 81% of retailers were planning to offer Cyber Monday sales, compared to 85% for Black Friday.
81. Chatbot messages globally increased 53% on Cyber Monday YoY.
82. In 2022, social media referred nearly 12% of all mobile Holiday Season traffic, representing a 23% YoY increase.
83. Marketing tactics drove massive traffic across Cyber Week, including:
- Paid Search: 28% (+2% YoY)
- Affiliates/Partners: 18% (+6% YoY)
- Email: 17% (+10% YoY)
84. These marketing tactics not only drew traffic in 2022, but also revenue:
- 29% of online sales were attributable to paid search.
- 19% were attributable to direct web visits
- 17% to organic search
- 16% to affiliates/partners
- 15% to email
- 3% to social media
85. While only 3% of sales were attributable to social media, this represents 24% YoY growth.
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86. For Cyber Monday 2022, 80% of U.S. men planned to buy electronics, making it the most popular product category.
87. Clothing and accessories were the most popular category among women, with 64% of respondents saying they planned to buy these items during Cyber Monday 2022.
88. Toys, gift cards, and jewelry were the top categories across the Holiday Season, with the biggest lifts compared the rest of the year.
Adobe Analytics’ top products of the Holiday Season include: Legos, gaming consoles, speakers and headphones, and gift cards and air fryers.
89. According to a National Retail Federation survey, the top gifts purchased in the U.S. in 2022 were:
- Clothing and accessories (bought by 50% of those surveyed)
- Toys (31%)
- Gift cards (27%)
- Books/video games/other media (24%)
- Food and candy (23%)
- Electronics (23%)
- Cyber Week (also known as Cyber Five) describes the five days from Thanksgiving in the U.S. (Thursday), through to Cyber Monday. It’s made up of Thanksgiving, Black Friday, Small Business Saturday, Sunday (which doesn’t have a name), and Cyber Monday.
- The Holiday Season shopping period is generally defined as the period from Nov. 1 through to Dec. 31.
- The statistics in this article come from a wide range of sources including (but not limited to) Adobe Analytics, Salesforce, Mastercard, the National Retail Federation, and Queue-it. Each of these organizations has different data sources, so exact numbers may differ in some instances.