Product drops and brand collaborations have taken over online retail. The marketing psychology behind drops drives sales, builds buzz, and creates big brand moments for retailers like Nike, IKEA, and Levi’s.
But high-profile product drops don’t come without challenges. Successful drops drive massive surges in traffic to sites and apps, often causing them to crash or oversell when they’re at their most visible.
Join us to discover how brands like The North Face, Zalando, and Snipes overcome the challenges of drops while making the most out of the opportunities they offer.
Get actionable tactics you can use to increase purchase intent, average order value, and loyalty program sign-ups during drops.
Capitalize on your big brand moment by turning traffic peaks into profit and lifetime customer value.
- The opportunity peak traffic offers beyond the drop
- How to tweak your tech to create big & reliable brand moments
- Tactics to drive hype, loyalty program sign-ups & lifetime value during drops
Jillian Als, VP marketing
Tatiana Troscáková, Customer Success Team Lead, EMEA
