Airlines invest heavily to drive demand. When that demand arrives all at once, whether from a fare sale, a route launch, a viral promotion, or a wave of rebooking after disruption, booking systems start to buckle. Checkouts slow down, transactions fail, customers get frustrated, and bookings are lost.
Leading travel brands are moving beyond event-day protection with a 24/7 approach to online traffic orchestration, which manages the flow of traffic into the booking engine and the systems behind it. The result is a protected passenger journey and a fair, transparent experience for customers even at peak demand.
Join this webinar to learn how airlines keep booking journeys running smoothly through planned and unplanned demand surges, including the Peach Aviation flash sale that peaked at more than 4,000 visitors per minute.
What you'll learn:
- Why airlines are moving from peak-event protection to 24/7 traffic orchestration.
- How to protect booking engines, reservation systems, payment services, and other critical bottlenecks from demand surges.
- Real-world lessons and results from airlines like Cathay Pacific, ANA, and Peach Aviation on managing high-demand events and promotions.

Franziska Knuf,
Regional Sales Manager Europe,
Queue-it

Perseu Mandillo,
Senior Media & Content Marketing Manager,
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