- Prevent the crashes, slowdowns & overselling that unexpected spikes trigger, and the firefighting that follows them
- Decide exactly what Queue-it protects with Integration Rules, from your whole site, particular pages, or just key bottlenecks
- Activate a waiting room automatically the instant traffic exceeds the threshold you've set, with no manual intervention
- Evaluate the identity, intent & context of every request before it reaches your stack, 24 hours a day
- Challenge, block, or bypass traffic with Traffic Access Rules that act on signals like IP, reputation & user agent
- Filter out bad bots, scrapers & data center traffic while good bots & the AI agents you welcome pass through
- Reduce incidents and get peace of mind with automated control that needs no round-the-clock human monitoring
- Size your infrastructure for typical load, not worst-case spikes, and cut scaling costs and cloud waste
- Add a bolt-on layer that works with your stack instead of re-architecting for traffic that arrives a few times a year
- Most traffic never sees a queue: the waiting room appears only when the alternative is an overloaded site or app
- Keep every wait fair and transparent with first-in-first-out access, real-time communication and turn notifications
- Customize the waiting room experience to match your brand, engage visitors, cross-sell products, or reward customers in line
Influencer endorsements
Pay day surges
Media coverage
Bot attacks & scraping surges
Viral content
Marketing activities
Seasonal traffic peaks
Agentic traffic
85%
of Queue-it customers say their site performance has improved
38%
average reported savings on server scaling with Queue-it in place
88%
say their customers' online experience has improved
* Based on 203 survey responses from Queue-it customers (2025). See the results.
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"The 24/7 protection gives us that extra peace of mind that we won’t have issues if traffic unexpectedly spikes. It also means we have clarity into specific reasons for a traffic spike. With the GO Queue-it Platform we can visualize whether it is a bot attack or an amazing organic opportunity."
Chris Pirrotta, VP of Digital Experience
"We’re no longer uncertain about the robustness of our systems in the face of high demand. Whatever the systems can handle, we use Queue-it to keep inflow at that level."
Santiago Aguilera Moreno, IT Systems Architect
"Queue-it lets us push our servers right to the edge without going over it. It lets us adjust the traffic outflow on the fly to maximize throughput without compromising reliability, which gives us peace of mind."
Roshan Odhavji, Co-founder and CEO
No. Queue-it evaluates and filters every request around the clock, whether traffic is surging or quiet: bad bots are blocked, good bots and the AI agents you welcome pass through, and your access rules apply to every visitor.
The waiting room is one action the engine can take, reserved for when demand exceeds the capacity you’ve set, and most traffic never sees it. Protection here means your traffic policies enforced continuously, not just a queue for peak days.
You choose whether the waiting room is “Always Visible” or “Visible at Peak”. With “Visible at Peak”, it activates only when traffic inflow, measured in visitors per minute, exceeds the threshold you’ve set.
You also choose what it covers: your entire website, a landing page, the login page, or a dynamic request like when customers click “Add to Cart”. Visitors who haven’t taken the protected action browse the site normally.
24/7 Protection is your safety net: it runs continuously and reacts automatically to demand you didn’t schedule. Planned Events is for the days you see coming, like onsales, registrations, and drops, with pre-queue randomization and first-in-first-out ordering.
Most customers run both: always-on coverage between events, and a planned setup on the big days. One integration powers both.
No. Integration Rules run inside your connector, at your CDN edge or on your server, as part of normal request handling. Traffic Access Rules are enforced on Queue-it’s infrastructure, before traffic ever reaches the waiting room or your site.
