Without Queue-it
Bots & resellers race past real customers
Events become a chaotic free-for-all
Systems crash, timeout & oversell
Frustrated & confused customers complain
With Queue-it
Bots are blocked, giving real customers a chance
Fair first-in-first-out & randomized access
Visitors get access at the optimal rate
Transparent wait info & real-time communication
of Queue-it customers say their sales are fairer
say their customers' online experience has improved
say they reduced instances of overselling
*Based on 203 survey responses from Queue-it customers (2025).
- Run a strict, unskippable first-in, first-out queue that gives every visitor fair access
- Randomize early arrivals like a raffle, so all visitors who showed up on time get an equal chance at first access
- Assign each visitor a secure queue position tied to their session, a position they keep even if their internet temporarily drops out or they accidentally close the page
- Replace chaotic, all-at-once entry with controlled flow built for limited-inventory sales, drops, and registrations
- Show each visitor their position in line, progress, and estimated wait time
- Keep visitors informed by sending real-time updates directly to the waiting room
- Allow visitors to be notified by email when it's their turn, so they don't have to monitor the page
- Maintain trust with a transparent, predictable process proven across 100,000+ peak events
- Block bots and scalpers before they can claim a position in the queue with AI-powered bot mitigation
- Enforce purchase limits per visitor to prevent bulk buying and reseller hoarding
- Match traffic flow to backend and inventory capacity, so orders only get placed for products you can deliver
- Avoid the cancellation emails, support tickets, and refund cycles that follow oversold events
- Deliver truly exclusive access by inviting visitors and verifying their identity via two-factor authentication
- Provide early or tiered access with multiple waiting rooms for different loyalty tiers or membership levels
- Block bots and non-members with single-use invites and an unskippable invite-only queue
- Incentivize loyalty program sign-ups among non-members by offering a "queue fast pass"
74%
of consumers say a reliable website or app increases trust in a business
68%
are more likely to trust a business that blocks bad bots & scalpers
84%
prefer a queue with wait information to a website crash or error page
"We made sure customers got access in fair order and gave them detailed wait time information. I think these factors really kept people engaged and helped us increase our conversion rate.”
TOM GRAMMER, HEAD OF MOBILE SERVICES
"The Queue-it approach of randomizing visitors, then running a first-in, first-out queue is a fairer and more predictable process, which is crucial to us, our clients, and their customers.”
Roshan Odhavji, Co-founder and CEO
“We only got positive feedback on the queueing system from students. It shows the system is transparent and students have a fair and equal chance to access course selection.”
Cheryl Edwardes, Business Change Manager
* Based on survey responses from 1,000+ consumers (2025). See the results.
Pre-queue
For scheduled sales or timed releases, early visitors are gathered on a page with a countdown timer. When the timer hits zero, they're randomized like a raffle and flowed to the queue.
Queue
Visitors get their position in the customized waiting room and receive detailed wait information. They're then flowed to your site at the rate you choose in fair first-in, first-out order.
Your website
Visitors get flowed to your website or protected sale page in fair, controlled order with a unique token that allows them to browse & purchase without restriction.
Post-queue
Visitors still in the queue when the sale or registration is over can be flowed to a post-queue, where you can direct them to your mailing list or other promotions.
Scheduled Waiting Room
Control high-demand events ensuring fairness & reliability
Ensure fairness
Invite-only Waiting Room
Reward loyalty with secure early & exclusive access
Deliver exclusive access
Traffic Intelligence
Monitor & adjust traffic flow in real time with full visibility
Increase visibility
Bots & Abuse Protection
Protect your customers & website from bot-driven spikes in traffic
Block bad bots
