Not only does Brighton Pride draw many visitors to the seaside city, but also big-name musical performers to headline Pride in the Park. In 2018, Britney Spears announced on social media that she would be headlining that year’s concert, garnering instant attention. During the first ticket release, Brighton Pride’s website subsequently crashed. Though the organization scaled up its servers for its second release, the website continued experiencing technical issues during the sale. These issues frustrated customers who took to social media to express their discontent.