Customer satisfaction was maintained throughout the ticket purchasing process. The venue garnered more positive press and social media activity than anticipated. According to various publications, Hamlet was said to be the fastest selling and most in-demand, searched for, popular, and high-interest theatre performance of all time. The show sold out 7 hours after their release, one year before opening, with press coverage speculating that there had never been this much demand ever before for a theatre production.
Customers also took to Twitter to declare their positive queueing experience with Queue-it on the Barbican site: