Online product launches
You’re extremely busy with your product launch. Whether you’re releasing a new makeup collection, a limited-edition sneaker, or a popular collectible, you’re focused on a pre-launch buzz campaign. Maybe you’ve secured major coverage, or you’re unsure how much demand there will be. But if you overlook how your website or app will handle the hype, you’d make a serious error.
Imagine if the hype overwhelms your site. Inventory systems glitch. Your shoppers can’t check out and flood social media with complaints. Your site slows and then totally crashes. You become a victim of your own success.