Online product launches

You’re extremely busy with your product launch. Whether you’re releasing a new makeup collection, a limited-edition sneaker, or a popular collectible, you’re focused on a pre-launch buzz campaign. Maybe you’ve secured major coverage, or you’re unsure how much demand there will be. But if you overlook how your website or app will handle the hype, you’d make a serious error.

Imagine if the hype overwhelms your site. Inventory systems glitch. Your shoppers can’t check out and flood social media with complaints. Your site slows and then totally crashes. You become a victim of your own success.

 

Handle online product release buzz with Queue-it

Infrastructure pain points

Product launch marketing campaigns drive sudden spikes in website visitors that easily overwhelm your infrastructure.

Infrastructure pain points during online product launches

Visitor levels spike before the launch

Infrastructure pain points during online product launches

Email blasts create massive traffic spikes

Infrastructure pain points during online product launches

Bad bots add strain & snatch products

Infrastructure pain points during online product launches

Your whole tech stack can't autoscale

Infrastructure pain points during online product launches

Inventory systems fail & oversell

Infrastructure pain points during online product launches

3rd party payment gateways crash

Business damage

After all your hard work planning the product launch, a website crash is demoralizing for you and costly for your online business.

65% of websites need more than 1 hour to recover from downtime

Once your website is down, it’s no quick fix. 65% of enterprises need over an hour to resolve downtime issues.

79% of shoppers avoid buying from poor performing websites

Shoppers have long memories. 79% of those who experience poor website performance will avoid shopping with you in the future.

 

 

How Queue-it fits into your product launch strategy

You need a solution that will keep your website running no matter the demand. By managing traffic inflow with Queue-it’s virtual waiting room, you keep shopper levels where your website and app perform best.

How Queue-it will help online product launches

Stop early shoppers from crashing your site

How Queue-it will help online product launches

Shield bottlenecks like payment gateways

How Queue-it will help online product launches

Preserve inventory system integrity

How Queue-it will help online product launches

Block bad bots from your website

How Queue-it will help online product launches

Ensure fairness with a first-in, first-out queue

How Queue-it will help online product launches

Protect your business’s reputation

The huge server infrastructure mess was something we did not want to continue with. Nobody builds a website to handle hundreds of thousands of people just for a limited amount of time. Queue-it is a great solution that saves the day and it works flawlessly. Queue-it made everything more pleasant for the customer experience and the social media complaints disappeared.

KicksUSA uses Queue-it for online product launches

Virgil Ghic, Director of Digital, Jako Enterprises

Make your online product launch successful