Retailers Need To Ensure Fool-Proof Websites Before Black Friday Sales
Published: 27 Nov 2017
Updated: 27 Sep 2022
The business cost of downtime on a website during campaigns, specifically Black Friday, is massive, with end-user overload potentially causing website failures during high traffic peak events.
As the volume of e-commerce expands, retailers need to boost their technology to ensure that the increase does not cause costly downtime or website failures during these high traffic peak events. To that end, a study from Queue-it has found that retail consumers are willing to wait online to access an e-commerce website, and these virtual waiting rooms can help to win important sales.