Queue-it Connect Tokyo & Seoul Reveals How Top Brands Tackle Peak Traffic

July 4th, 2025, Tokyo, Japan & Seoul, South Korea – Queue-it, the market leader in virtual waiting room software and services, today announces the successful hosting of its first customer event, Queue-it Connect, held in both Tokyo and Seoul. The event brought together IT and business professionals from leading companies across retail, ticketing, finance, and the energy sector to connect and share knowledge on managing online traffic peaks and delivering reliable digital experiences.

These events served as forums for knowledge-sharing, featuring keynotes from Queue-it's CEO, presentations from industry leaders Isetan Mitsukoshi, eBay Japan, Akamai Korea, and Danish Embassy, as well as breakout discussions tailored to industry-specific challenges.

The two Queue-it Connect events opened with a keynote by Queue-it CEO Jesper Essendrop, who emphasized the growing importance of online trust in an increasingly crowded digital landscape.

“We’re in a dilemma,” Essendrop noted. “It’s harder than ever to gain trust online—but you can’t do anything without it. Consumers expect perfection, and you can’t afford even one bad interaction.”

The speech set the tone for the events, which focused on the challenges and opportunities of delivering fair, reliable, transparent experiences during peak traffic.

In Tokyo, Tetsuyoshi Haruyama, from Isetan Mitsukoshi’s e-commerce division, showcased how the company leveraged Queue-it to protect MI Online Store during major product launches. By using pre-queue functionality and real-time traffic monitoring, the team significantly enhanced UX and customer feedback during high-demand periods.

In Seoul, YoungMin In, Team Leader at eBay Japan, shared insights from the company’s successful Megawari promotional campaign, which drew up to 700,000 concurrent users per minute. By integrating Queue-it via Akamai’s EdgeWorker, eBay Japan managed to handle the traffic smoothly, optimize infrastructure utilization and deliver a smooth, branded queuing experience—resulting in a 30% sales increase.

A key highlight of Queue-it Connect Tokyo and Seoul was the depth of discussion in sessions tailored to real-world challenges and industry-specific needs. 

In Tokyo, roundtable discussions explored

• Common or hidden bottlenecks such as viral campaigns causing sudden spikes or data-heavy UX upgrades causing crashes or slowdowns
• Strategies on cookie tuning, queue design, and high-demand sale execution

In Seoul, sector-specific sessions included 

• The financial services session, which presented use cases in promotions, coupon events, and account openings
• The retail & ticketing session, which explored Akamai and Queue-it’s joint solution and some of Queue-it’s practical features such as real-time dashboards and cross-device queuing
   

The Embassy of Denmark in Korea played a special role in Queue-it Connect Seoul, with Joachim Arup Fischer, Head of Trade and Commercial Counsellor at the Royal Danish Embassy in South Korea, highlighting Denmark’s global leadership in digitalization and innovation—a mission reflected in Queue-it’s global impact.

Akamai Korea also presented its vision for partnership-driven digital transformation. “We look forward to Queue-it leading the way in digital traffic management in Korea, accelerating digital transformation and driving further innovation and growth,” said Sung-min Yoo, Sales Director at Akamai Korea.

Both events concluded with casual networking parties, providing attendees an opportunity to exchange ideas across industries. Feedback was overwhelmingly positive, with many participants expressing gratitude for the opportunity to connect, learn, and build a sense of community. 

“I learned a lot from the customer sessions and roundtable discussions,” one attendee shared. There was a clear sense of community around the exchange of challenges and solutions - “I felt relieved to know many of us have similar challenges,” noted another.

Queue-it is committed to continuing to host events that bring together industry leaders to share knowledge, encourage innovation, and build strong professional networks. We look forward to more opportunities in the future to connect and collaborate with industry leaders.

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About Queue-it 

Queue-it is the leading developer of virtual waiting room services, empowering 1,000+ organizations worldwide to build and nurture trust with 30+ billion visitors annually by delivering reliable, fair, and transparent online experiences. Queue-it helps some of the world’s biggest governments, retailers, and ticketing companies to capitalize on peak traffic events by preventing website crashes, blocking bots, and mitigating load-induced errors such as overselling. Queue-it is headquartered in Denmark with offices in the U.S., Australia, and the Republic of Korea. For more information, please visit https://queue-it.com/.

Contact

Jillian Als, VP Marketing CMO at Queue-it: jals@queue-it.com