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Queue-it expands market presence with acquisition of TrafficDefender brand

Queue-it & TrafficDefender logos on green background

Queue-it solidifies its position as the market-leading virtual waiting room solution with the aquisition of the TrafficDefender brand and its customers.

Queue-it, the market-leading virtual waiting room provider, today announces an agreement with Netacea, the bot detection and mitigation specialist. Under the agreement, Queue-it will expand its market presence by taking over TrafficDefender, Netacea’s virtual waiting room brand. Existing TrafficDefender customers will be transferred to Queue-it’s solution and the TrafficDefender brand will be discontinued.

TrafficDefender, launched in 2015, complements Netacea’s bot mitigation software by offering protection against web traffic overload. But with the rising volume and sophistication of bots, Netacea has decided to dedicate more attention and resources to their bot detection and mitigation services by relinquishing the TrafficDefender brand. 

As the trusted, market-leading virtual waiting room solution, Queue-it was selected to take ownership of TrafficDefender and serve its customers.

“Netacea has always been a bot detection and mitigation company. Queue-it’s acquisition of the TrafficDefender brand lets the Netacea team dedicate its full attention to our core mission of bot protection.” Says Jeremy Gidlow, CEO and co-founder at Netacea. “As the leader in the virtual waiting room space, Queue-it was the natural choice to take over TrafficDefender and its customers. We’re confident TrafficDefender customers will be well-served by the Queue-it team and will benefit from continued, reliable protection against web traffic peaks.” 

“We’re excited to work with Netacea on onboarding TrafficDefender customers and are proud to be strengthening our position as the market leading virtual waiting room solution,” says Queue-it CEO Jesper Essendrop.

About Queue-it

Queue-it is the leading developer of virtual waiting room services to control website and app traffic surges by offloading visitors to a waiting room. Its powerful SaaS platform enables enterprises and governments around the globe to keep their systems online and visitors informed, capturing key sales and online activity on their most business-critical days. The use of Queue-it has ensured online fairness during high-demand campaigns and activities for billions of users worldwide. The company is headquartered in Denmark and has offices in the U.S. and Australia. For more information, please visit You can find our contact information at

About Netacea 

Netacea, a bot detection and mitigation platform, takes a smarter approach to bot management and is a recognized leader for its innovative use of threat intelligence and machine learning. Netacea’s Intent Analytics™ engine analyses web and API logs in near real-time to identify and mitigate bot threats. This unique approach provides businesses with transparent, actionable threat intelligence that empowers them to make informed decisions about their traffic.


Patrick Spring, VP of Marketing

M: +45 31 31 81 74