Jako Enterprises is the holding company for online retailers KicksUSA, an urban fashion retailer, and UBIQ, a footwear and accessories store – both of which sell limited release and collectors’ apparel.
To help manage the rush of customers during popular sneaker releases from Nike, Jordan, Adidas and other exclusive footwear brands, Jako turned to Queue-it.
In turn, Queue-it designed a virtual waiting room offloading end users into an online queue where they waited until they were redirected back to the website to make their purchase. This allowed KicksUSA & UBIQ to deliver a customer experience that is both seamless and fair.
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