Shopping holiday traffic peaks

Black Friday, Singles’ Day, Click Frenzy, Summer Sales. Shopping holidays are the backbone of online retail. You’ve devoted time, energy, and money into promotional plans for these big campaign days, and expectations are high.

Traffic is going to be massive, but exactly how big is always uncertain. You hope your web and mobile platforms are ready. But when the sale arrives, you become a victim of your own success. Traffic surges drown the site infrastructure until it slows and crashes.

 

Black Friday and Cyber Monday queue pages during traffic spikes

Infrastructure pain points

Sudden spikes in traffic overwhelm your site or app's weakest points. Shoppers get lengthy lag times and awful HTTP error codes.

 

Icons showing infrastructure pain points of shopping holiday traffic spikes

Shoppers surge before the sale starts

Icons showing infrastructure pain points of shopping holiday traffic spikes

CDNs only minimize load on static pages

Icons showing infrastructure pain points of shopping holiday traffic spikes

Your whole tech stack can't autoscale

Icons showing infrastructure pain points of shopping holiday traffic spikes

Payment gateways collapse under load

Business damage

Downtime is your worst nightmare come true, with devastating consequences for sales, customer satisfaction, and brand reputation.

81% enterprises have downtime costs over $300,000 infograph

Over 81% of enterprises have downtime costs exceeding $300,000 per hour.

65% websites 1 hour to load infograph

65% of enterprises need over an hour to solve downtime, with orders lost by the minute.

 

How Queue-it will help

You insure against failure along the whole customer journey. By managing traffic inflow with a virtual waiting room, you keep shopper levels where your website and app perform best.

 

Icons showing how Queue-it can help manage shopping holiday traffic peaks

Prevent early shoppers from crashing your site

Icons showing how Queue-it can help manage shopping holiday traffic peaks

Shield bottlenecks like payment gateways

Icons showing how Queue-it can help manage shopping holiday traffic peaks

Monitor your site 24/7 & queue only when needed

Icons showing how Queue-it can help manage shopping holiday traffic peaks

Increase conversion rates & capture sales

Icons showing how Queue-it can help manage shopping holiday traffic peaks

Protect brand reputation

Icons showing how Queue-it can help manage shopping holiday traffic peaks

Provide a fair, branded customer experience

The amount of online traffic that we handle during Black Friday can be 15-20 times higher than on a normal day. We were able to control traffic, making sure that every user could order as fast as they can expect from us. Because there was a queue, we saw an enormous increase in conversion rates. People think, “Now that I’m on the site, I really need to buy something."

Quote about Queue-it from Joost van der Veer, CEO of Winkelstraat.nl

Joost van der Veer, CEO, Winkelstraat.nl

Handle web traffic from your next big sale