Shopping holiday traffic peaks
Black Friday, Singles’ Day, Click Frenzy, Summer Sales. Shopping holidays are the backbone of online retail. You’ve devoted time, energy, and money into promotional plans for these big campaign days, and expectations are high.
Traffic is going to be massive, but exactly how big is always uncertain. You hope your web and mobile platforms are ready. But when the sale arrives, you become a victim of your own success. Traffic surges drown the site infrastructure until it slows and crashes.