Sneaker Releases Saturdays: A Chance to Build Trust and Win with Online Customers | Virtual Waiting Room | Queue-it

Sneaker Releases Saturdays: A Chance to Build Trust and Win with Online Customers

As the footwear segment and the sneaker demand have grown significantly, a lot of retailers choose to handle their sneaker releases online, due to the ability of generating the desired hype around these events, and the possibility of reaching a much greater audience than they would in-store. However, a great deal of attention has been pointed towards fraudulent activity and the use of bots, which are impacting online releases by stealing the sneakers from the hands of real fans – causing a great deal of frustration among customers.

In this video, Queue-it’s Vice President of North America, Phil Hanson, provides short insight into how successful retailers are trying to bring fairness to the releases by taking a stance against bot activity and investing in bot defense measures.

If you’d like further insight into how market leaders conduct their online releases and why fairness is an important part of the process, read the full story here.