Telenor used Queue-it in connection with the iPhone 4S launch in the Danish market. Launching a new Apple product is a classic website crash generator, so Telenor decided to apply the virtual queue software service on the night of the launch.

“Queue-it worked exactly as we expected and we did not experience the well-known performance issues from previous years. This enabled a much improved customer experience, compared to past launches”, says Christian Eilersen, Head of Web Sales Development at Telenor. “All in all, I believe we gained some very valuable insights on how to handle peak website traffic, which we will take into consideration for future events and product launches, to provide an even better end-user experience”, Mr. Eilersen concludes.

Telenor's queue number design for the iPhone 4S launch
Telenor’s queue number design for the iPhone 4S launch

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