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Last year, Black Friday surpassed all sales expectations, being the biggest online shopping day of 2015. Everything indicates that this year’s Black Friday will bring even more turmoil when plans for aggressive promotions are already made, and a day of record revenue is expected. Are you ready for that many customers? While you might…(Read More)


With advancements in website customer experience tracking and customer purchase data, the big data movement has evolved into the mode of operating for an online retail business. Top-notch online retailers are also highly experienced practitioners of data-driven decision-making. Success or failure for online retailers are now determined by the Key Performance Indicators…(Read More)