World Half Marathon Championships | Virtual Waiting Room | Queue-it
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World Half Marathon Championships

Challenge

The IAAF/AL-Bank World Half Marathon Championships, held in Copenhagen, includes a mass participation race for 30,000 Danish and international runners. The organisation expected that the 30,000 numbers would sell out fast and decided to implement Queue-it to prevent website user overloads during the sale.

“Queue-it was recommended to us when we were going to sell the first 20,000 starting numbers for the World Half Marathon Championships. We knew there would be tremendous pressure on our site and that the system would probably crash.

Lene Kryger Pedersen, Competition Director of the IAAF/AL-Bank World Half Marathon Championships

Solution

When sales opened, interested buyers were directed to Queue-it’s virtual queue system, which held the excess users in a queue until the IAAF/AL-Bank World Half Marathon Championships’s own site capacity allowed the users to enter the website.  While the users were waiting, they were informed about their queue status dynamically and were able to carry out their purchase upon return to the IAAF/AL-Bank World Half Marathon Championships ticket sales website.

We therefore decided to implement Queue-it, and we are fully convinced that it was due to this queuing system that every user had a good buying experience despite the enormous website pressure.  The 20,000 starting numbers were sold out in a day, without any website glitches, thanks to Queue-it.”

Lene Kryger Pedersen, Competition Director of the IAAF/AL-Bank World Half Marathon Championships

About The International Athletics Foundation

The International Athletics Foundation’s (IAF) primary mission is to charitably assist the world governing body for track and field athletics – the International Association of Athletics Federations – and its affiliated national governing bodies in perpetuating the development and promotion of athletics worldwide.

Through its support of a variety of programmes and projects including educational, scientific, technical, promotional and social activities, the foundation strives to aid athletes, administrators, coaches, national athletics federations and others to practice all forms of athletics in the best of conditions.

With the kind personal support of His Serene Highness, Prince Albert II of Monaco, who also acts as the foundation’s honorary president, the foundation is especially interested in spreading the universal message of one of the purest of humankind’s sports, regardless of race, religion, colour or country of origin.

Read how organizations are applying the virtual waiting room platfom on their most business-critical days.