QoQa is a Swiss webshop that sells innovative products with the best deals. QoQa used Queue-it during its 10-year anniversary weeklong event of special marketing campaigns and celebration sales to help prevent its webshop from failing and to ensure online fairness for its valued customers.
Jonathan Biolaz, QoQa Developer, noted that “For the first time in a long time, QoQa’s server didn’t crash with the use of Queue-it. We really appreciated how responsive Queue-it is to helping solve urgent problems. Without Queue-it, we probably would have had a lot of 500x errors.”
QoQa engages with its shoppers to help them discover new products and encourages them to share opinions. This means that its target audiences are more outspoken, especially about user experiences, such as waiting in an online queue. QoQa’s use of a Queue-it online queue with a creative, humorous custom layout (created with help from Queue-it) therefore generated a lot of buzz on social media from entertained customers.
In fact, QoQa’s custom online queue layout was so unique that it generated another unexpected wave of interest exclusively due to the use of its custom Queue-it page. To increase the hype and capture another marketing opportunity, QoQa designed a t-shirt and the Twitter hashtag #JetaisDansLaFile (I was in the waiting line) around its unique use of the Queue-it queue page.
QoQa then implemented a second custom Queue-it online queue – just for fun – to allow customers the opportunity to get a t-shirt, which added an amusing twist to its 10-year anniversary celebrations. To express a big ‘thank you’ to Queue-it for help with the custom queue layout, QoQa then sent the Queue-it team some much appreciated t-shirts and other swag as presents, celebrating the creation and use of both queues.
QoQa swag & Queue-it team wearing it proudly
With personalization gaining importance within e-commerce, QoQa’s 10-year anniversary sale is a true example of how the use of a cleverly designed custom Queue-it layout can increase customer engagement and boost brand loyalty, especially during special, high-interest webshop campaigns. The use of Queue-it helps maintain webshop performance, retain revenue, and ensure fairness for your customers with the use of a first-in, first-out, sequential virtual waiting room.