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How do virtual waiting rooms turn queuing into a positive user experience?

“Put online shoppers in a queue? Are you crazy?” At Queue-it we often hear this gut reaction.

But besides preventing website crashes, Queue-it brings unexpected benefits by tapping into psychology. When you follow the latest queue psychology research, you put visitors at ease. And by harnessing social proof, you can boost conversion rates and increase sales.

waiting in line

Why are some waits painless while others are agonizing?


of customers are willing to wait online for up to an hour to make a purchase if the wait is fair and transparent. Academic studies show how people feel when they wait matters far more than how long they wait.

How does Queue-it improve the wait experience with queue psychology?

Harvard Business School professor David Maister discovered 6 cornerstone principles that determine customer experiences when waiting in a queue. These powerful rules of psychology are baked into Queue-it’s virtual waiting room.

email notifications
Occupy visitors' time

Email visitors when it's their turn, freeing them to do other things while they wait

clock & progress bar
Let them get started

Embed content in the waiting room & use the progress bar to show people the wait has started

wait info
Show them the wait is finite

Show your visitors transparent wait information to reduce anxiety

web chat
Explain why they're waiting

Explain the wait in your brand voice, calming nerves in a  way that “technical difficulties” messaging cannot

Remove stressors

Keep visitors updated & pre-emptively reduce stressors by sending updates in real time to visitors waiting in line

first-in-first-out wait
Ensure the wait is fair

A first-come, first-served line is the golden standard of fairness, & that’s exactly how Queue-it operates

Discover leading companies that deliver smooth experiences with Queue-it

How can Queue-it actually boost your sales?

Lift your conversion rates

It’s true that with a waiting room not all visitors wanting to access your site will be able to. But remember, the alternative is that your website crashes and no one can access it.

Customers who wait will be most driven to buy, raising your conversion rates and likely increasing your average order value, too.

red ball rolling down green steps
green bowling pins in front of wait information showing social proof

Tap into social proof

Psychology tells us humans are very influenced by what others think and do. We look to others for “social proof” to guide our behavior.

Queue-it room shows visitors how popular a product is. By being provided a queue number and other wait information, visitors know and see that what they are waiting for is also valuable to others.

Because there was a queue, we saw an enormous increase in conversion rates. People think, “Now that I’m on the site, I really need to buy something.

Joost van der Veer, CEO,

Queue-it quote from Joost van der Veer, CEO,

Discover leading companies that deliver smooth experiences with Queue-it