Shop.org Holiday Season Predictions: The Influence of Digital Interactions | Virtual Waiting Room | Queue-it

Shop.org Holiday Season Predictions: The Influence of Digital Interactions

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In reflection of our showcase at the Shop.org Summit in Seattle, WA, USA, on September 29th to October 1st, 2014, Queue-it would like to highlight Deloitte’s latest projections for the 2014/2015 holiday season. Deloitte defines the holiday shopping season as running from November 2014 to February 2015, and notes that online sales within the U.S. will increase by at least 13.5% this season, with the highest online sales growth in years.  In particular, digital interactions through omni-channel retailing will influence half of all retail store sales, as “84% of shoppers use digital tools before and during their trip to a store” and that “those shoppers convert at a 40% higher rate than those who do not use such devices during their shopping journey”. (Alison Paul, vice chairman, Deloitte LLP)

This level of influence, combined with the rise of omnichannel retailing, requires the industry to encompass a “Can-do” attitude towards massive end-user peaks.  Last year’s holiday shopping season, starting with Black Friday/Cyber Monday, saw multiple website crashes within the online retail industry due to heavy user loads in connection with successful campaigns. Webshops should have flexibility, rapid deployment, scalability and security in order to avoid potentially costly lost revenue and customer frustration associated with slow or unavailable webshops, especially during holiday sales.  Prepare for these expected end-user digital interactions now!  Learn more about how Queue-it can improve your customer journey and purchasing process by contacting us, or get started with your free trial now. Thanks for a great Shop.org 2014!