Black Friday: How to handle website & app traffic peaks | Queue-it

Black Friday: Are you ready for website and app peak traffic?


The ultimate guide on managing online traffic peaks with virtual waiting rooms

Black Friday and similar ecommerce campaigns result in online traffic peaks. These peaks put strains on your website and app infrastructure, which could lead to downtime.

Website outages can be highly costly in terms of both revenue and reputation.

To help you prepare, we've created this guide on managing Black Friday peak performance.


It tells you what you need to know about:


Black Friday, ecommerce, and online traffic peaks

The hidden risks of website and app overload

Tips on managing website and app traffic on Black Friday

Load peak managing in websites

Each year Black Friday poses an ever-increasing challenge to ecommerce businesses. With more orders and more conversions occurring over Black Friday, can you imagine the online traffic influx these businesses receive and the damage it could do to your websites and apps if they aren't prepared?

Website or app crashes during peak times result in lost revenue, customer frustration and negative brand reputation. This is where Queue-it comes in.

How does it work?

How it works infographic

Queue-it is the leading developer of virtual waiting room services to control website and app traffic surges, by offloading visitors to a waiting line environment.

Its powerful SaaS platform enables ecommerce companies across the globe to keep systems online and visitors informed, capturing key revenue and activity on the most business critical days.

The use of Queue-it has ensured online fairness during high-demand situations for more than 3 billion end-users worldwide. 


“With Queue-it we were able to reduce the number of concurrent shoppers accessing our website by offloading up to 8000 users at a time to the virtual waiting room. Using the system as a safety net provided us with the possibility of evaluating our traffic and helped us learn our new infrastructure.”

Ziggy Fried, Head of Engineering and Product Development, Harvey Nichols


“Nobody builds a website to handle hundreds of thousands of people just for a limited amount of time. Throughout the day it’s different, but having that major peak is insane. Queue-it is a great solution that saves the day and it works flawlessly.”


Virgil Ghic, Director of Digital, Jako Enterprises


Black Friday: Are you ready for website and app peak traffic?


The ultimate guide on managing online traffic peaks with virtual waiting rooms